Effective HVAC marketing is critical when growing your contracting business. The North American HVAC market was valued at $41.7 billion in 2021. By 2029, the market for HVAC services is projected to be worth more than $62 billion. As a result, the HVAC business is becoming more competitive. To keep pace with your competitors, you want to make sure you give focus to your HVAC marketing. How you choose to market your HVAC company can make you more competitive now and have positive lasting results.
Here are proven HVAC marketing strategies to attract customers for your HVAC business and keep those customers happy.
The biggest marketing effort you can make for your business is to create a culture where listening to the customer comes first. Your work takes you into people’s homes and businesses, and they want to work with companies they find trustworthy. That’s why it’s critical to hire the best technicians you can find (link to pillar) and train your staff to put their best efforts forward.
Here are 3 HVAC marketing strategies you can start using today.
1. Make sure your HVAC business website includes the following details.
2. Create policies and procedures that put your customers first.
3. Build trust with networks in your community. Become better known within your service area by sponsoring a local sports team or donating HVAC services to a charitable auction. Join trade organizations for HVAC professionals like:
Trade organizations provide access to information like market analyses, professional development, and resources that will help you manage your business performance and cut costs.
Email advertising can be a very effective tool to win more customers because it’s possible to target the types of customers you serve within a specific service area or even to target your competition’s customers. Show your customers and potential customers why you are in the HVAC business and how much you value their loyalty. Studies show email marketing has a very good ROI of $44 for every dollar you invest.
How can you make email work for you? Ask your customers to sign up at your website and receive news about deals, company updates, equipment tips, and more! Don’t forget to optimize your email for mobile users, including both phones and tablets. Once you have a subscription list, make sure you deliver great content on a regular basis. Consistent communication is the way to make sure your customers feel like they are taken seriously .
Using all in one HVAC software can help you manage your HVAC marketing so you can grow your customer list and your revenue. Great HVAC software helps you keep track of your calls and your customers. Look for HVAC software that helps you create targeted marketing campaigns that can filter by area. You can also use your software to remind your customers when it’s time to renew your maintenance contracts. With software that’s designed for the service industry like Shafers, you’ll be able to beat your competition, increase sales, and encourage customer renewals.
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